Using an outbound auto dialer (ATDS) for calls and text messages?

A new FCC ruling for TCPA compliance will go into effect January 27, 2025, for companies using an auto dialer (ATDS) to make outbound marketing calls and text messages. This new ruling includes a requirement when buying marketing leads, the requirement for consent is changing from “one-to-many” to “one-to-one” consent on all marketing leads. Most marketing leads being purchased today from a lead supplier are “one-to-many”, which puts you at risk if you continue to use your current auto dialer. This all only applies if you are using what is classified as an ATDS, which most outbound dialing systems are.

Here’s what you should know:

5 months from now, when making outbound marketing calls using an auto dialer, one-to-one consent is required for all leads, OLD and NEW. So, your options are 1) continue to use your current auto dialer and start buying costly “one-to-one” consent leads. Or option 2) upgrade to Safe Select, a non-ATDS, that allows you to call and text cost effective “one-to-many” old and new leads.

Safe Select by Customer Dynamics, the experts in TCPA compliance regulations, is a turnkey non-ATDS solution that allows you to continue calling “one-to-many” from your current marketing lead suppliers. The key is our Human Sequence Selection technology, which is one of the reasons Safe Select is the answer to maintaining compliance in your outbound marketing strategies.