FCC's Most Recent Ruling - Changes the Industry
FCC Adopts Ruling Silencing Marketers Unless Consent to Specific Good or Service Provider Obtained.
The FCC's pending ruling is finalized today, December 13, 2023. The federal registrar will likely have this published sometime in January or February of 2024. The ruling will then be effective six months later.
This is undoubtedly sending shockwaves through the lead gen industry. As stated on TCPAWorld.com, there’s a potential for 80% of lead gen companies to be forced out of business, it's crucial to understand the implications and take proactive steps to adapt.
Here's a breakdown of the key points in the ruling:
· DNC protections extended to text messages. This means you can no longer send marketing text messages to individuals without their explicit consent.
· Prior express written consent is now more narrowly defined. Consent must be obtained from the consumer for a specific seller, not just a lead seller.
· Calls must be directly related to the interaction that prompted the consent. This means you can't use consent for one purpose to make calls for an unrelated product or service.
These changes pose significant challenges for lead gen companies and lead buyers alike. Small businesses may struggle to compete for the remaining leads, leading to higher costs and fewer opportunities.
Our team of outbound TCPA compliance experts has been anticipating these changes and has developed solutions like Safe Select and ReachCX to help you navigate the new landscape. We can help you understand the nuances of the new ruling and ensure your compliance and get you the solutions you need.
Don't let these changes disrupt your business growth. Schedule a meeting with us today to explore how we can help you adapt and thrive in the new lead gen landscape.
Visit our website to learn more about our outbound TCPA compliance solutions, Safe Select and ReachCX.
Together, we can turn this challenge into an opportunity to strengthen your efforts and achieve your business goals.
