FCC One-to-One Consent Regulations Understood

The time is drawing near – January 27, 2025 – for the new FCC one-to-one (1:1) consent rules. 

How will you address your outbound marketing campaigns if you don’t have the new one-to-one consent for your marketing leads?

The following is a Simple Overview of the FCC One-to-One (1:1) Consent Regulation:

1. All leads obtained / maintained in your CRM or Lead Management systems without

1. Specific one-to-one consent, or

2. Logically and topically association with your outbound interaction, or

3. Qualification as an Existing Business Relationship (EBR),

Are subject to the new rules.  There is no grandfather clause for historical leads.  Nope.

1. If you contact your leads in Item #1 above without the new one-to-one consent after January 26, 2025

1. With an autodialer or ATDS, or

2. Use an artificial voice, or

3. Use a prerecorded voice,

  You will be in violation of the new rules. Yep.

Ok, do you see the issues above – Think there may be some sucker punchers hiding in the weeds?  No doubt.

Square Up …..with Safe Select as your solution.

Solution:

1. Keep your existing outbound campaigns flowing with your current leads, processes, and practices by utilizing Safe Select, a non-ATDS outbound human sequence selection dialer that is “bolted” on top of your existing contact center outbound telephony or with your existing SMS provider.  Easy to do.  No need to change your outbound infrastructure or contact center.

2. Safe Select has advanced campaign management features that many existing dialers lack.  It is also capable of meeting the various state mini-TCPA requirements.

3. Safe Select does not require leads to obtain the new one-to-one express written consent to be compliant with the new rules.  It is not an autodialer or ATDS.

4. Safe Select is omni-channel capable.  You can design campaigns with your preferred channels such as voice, SMS and emails.  All channels are managed within a single SaaS software solution using your existing carriers.  It also has a natively integrated PCI Level 1 certification for taking credit card payments.

5. Safe Select is also fully compliant with Reg. F  (FDCPA) for debt collection efforts.

Technical Analysis:

To consult with a TCPA expert click here or call us at 801-428-1200.