Consented vs. Non-Consented! Take a look

When I say Consented vs. Non-Consented outbound campaigns, what do you think of? If you think of any outbound communication for marketing, you are correct. Whether that is phone calls, text messages or emails. If it’s done directly or through a contact center, this likely applies to you. 

Consented outbound is when you have received express written consent/permission from a consumer to contact them via text messaging or phone using an auto dialer (ATDS). Existing business relationships (EBR) also allow ADTS calls in certain circumstances. ReachCX is the perfect TCPA compliance tool and campaign management solution for this consented use case. ReachCX provides higher agent productivity with the Telephone Consumer Protection Act’s (TCPA) regulatory requirements regarding outbound omni-channel.

Non-Consented outbound communications is where things are a bit more regulated and tricky. Without express written consent (Non-Consented), auto-dialers (ATDS) are NOT in compliance with federal TCPA and many state “Mini-TCPA” regulations. This has resulted in many multi-million-dollar class action lawsuits. Safe Select is the perfect solution because it is NOT an ATDS. With its highly efficient and fully compliant Human Sequence Selection technology, it keeps you compliant and increases your efficiency. It’s a win-win solution. It also has Reg. F compliance capabilities.

If you don’t know what the TCPA is, you can learn more about it here. When it comes to outbound communications, we are here to help answer any questions and provide you with the best tools to increase your productivity and compliance. Feel free to schedule a call with me or visit our website. For a side by side view of ReachCX and Safe Select, check out our comparison sheet below.