Check out the TCPA and FCC Compliance Letter from our CEO, Dan Greenwell
Big news from your Compliance Experts at Customer Dynamics! We stay up to date on all things related to TCPA compliance and wanted to share with you the letter our CEO, Dan Greenwell, just shared with a top TCPA compliance law firm in the nation, Troutman Amin, LLP. In fact, they posted it on their blog as helpful information to navigate the new FCC ruling.
Take a look:
“I read with interest your recent post which included thoughtful comments from Mr. Steve Rafferty, CEO of Active Prospect. He leads a great company. What is interesting about the new FCC requirements for one-to-one consent and record-keeping requirements is the overlooked opportunity to make outbound calls and texts without all the higher cost for one-to-one consent, record keeping and token certification.
Amongst the new FCC requirements are specific references to limiting contact with customers when using an automatic telephone dialing system (ATDS) without one-to-one consent. This limitation does not apply to dialer systems that are not considered an ATDS. This means that contacting existing customers or non-customers to introduce a complimentary product or service such as insurance, home services, lawn care, home improvement, etc., can be done without specific one-to-one consent so long as an ATDS is not utilized. The current process of express invitation (multiple party) that is being used today would still be needed.
You have previously referred to this as a “loophole” in the new FCC requirements. Perhaps, perhaps not. It is the recognition that most robo callers or text blasters utilize an ATDS that result in consumer harassment.
There are compliance-minded companies such as ours and several others that have developed leading technology to aid folks in outbound marketing via omni-channel methods without the expected higher cost of one-to-one consent, record keeping and associated certification. We do this using a compliance mindset.
I just wanted to point out there is more than one approach available for outbound marketing while remaining compliant with the new FCC rules. Overall, costs are likely to be lower using a non ATDS dialer while remaining fully compliant.”
At Customer Dynamics, we offer several solutions to help you navigate this new compliance landscape. Let's schedule a call and discuss any of your current compliance questions.
