Safe Select Case Study - National Home Products Company

This is the solution for outbound calls and text messages

A national brand home products company wanted to make outbound marketing calls and texts to potential customers where the customers had previously expressed interest in a product sold by the company. The customer had not completed the express written consent form however, the company believed they could convert many of these leads into sales if they were able to reach the customer in a compliant manner. They stopped making these calls and texts earlier as their legal compliance department knew their current dialer was an ATDS and therefore, not compliant with current regulations. The potential legal risk for them to continue making non-consented outbound marketing campaigns was too high.

Customer Dynamics was able to demonstrate that SAFE SELECT could be used in a compliant manner (both for Federal and State laws) to contact these potential customers. An automated interface was developed with the company to bring the new daily listing of contacts into the system for making calls and texts. Each campaign had different design attributes depending on the source of the company’s list and specific product for which the customer expressed interest. The company was able to gain a 275% agent efficiency pick up over their traditional manual dial process they were previously utilizing. The company is now utilizing SAFE SELECT on a national basis while being able to comply with Federal and specific State requirements where calls and texts are being made. Sales have increased as a direct result of utilizing SAFE SELECT.

Safe Select has been designed to increase agent productivity while providing top tier omni-channel outbound compliance. If you have been worried about utilizing text messages (SMS) in your outbound marketing efforts, this is the solution for you.