Safe Select Case Study - National Financial Institution Needed a Compliant Marketing Tool

A national bank wanted to make outbound marketing calls unrelated to the existing business relationship (EBR). For example, a borrower has a mortgage loan with the bank and the bank wants to market a credit card or home warranty service to the customer. Since these two items (credit card and home warranty service) are unrelated to the mortgage loan, the bank is unable to utilize the EBR to make the calls or texts. The borrowers had not provided an express written consent to allow for these unrelated marketing calls. In effect, they are treated as marketing activities that the borrower was not subscribed for. This is expressly prohibited if an automated telephone dialing system (ATDS) is used to make the outbound communication. SAFE SELECT solves the problem with its Human Sequence Selection technology and non-ATDS classification. Customer Dynamics was able to demonstrate that SAFE SELECT could be used in a compliant manner (both for Federal and State laws) to conduct these additional marketing activities that do not rely on an EBR since it is not an ATDS. The company is now utilizing SAFE SELECT on a national basis while being able to comply with Federal and specific State requirements where calls and texts are being made. Sales of complimentary products and services have increased as a direct result of SAFE SELECT.

Safe Select has multiple practical applications for many different business types. If you have any questions on how Safe Select can protect and boost your business revenue, reach out to our compliance experts.